The greater the ability, the greater the responsibility. The 2017-2018 Internet Industry CSR Observation Report was released.

On July 27, 2018, the 10th China Corporate Social Responsibility Annual Conference hosted by Southern Weekend was held in Beijing. Focusing on the big theme of “Building Responsibility Consensus”, government agencies, business representatives, non-profit organizations and media personnel who are concerned about corporate social responsibility, charity and social innovation at home and abroad have once again gathered at the scene to discuss the development of corporate social responsibility. Road.

 

In response to the current situation of Internet companies fulfilling their social responsibilities, the annual meeting of the China Internet Industry CSR Observation Report (hereinafter referred to as the report) was released at the annual meeting.

The greater the ability, the greater the responsibility. The 2017-2018 Internet Industry CSR Observation Report was released.

 

The new stage of Internet development and the new responsibility of the "infrastructure era"

 

The development of the Internet has so far penetrated into every aspect of life. From simple services such as early communications, information, and e-commerce to becoming an all-round infrastructure, Internet companies are destined to take on more public responsibilities.

 

In fact, the Internet has not only penetrated extensively and deeply into all aspects of society, economy, and daily life. Internet culture, thinking, ideas, methods, and new economic forms have inevitably brought comprehensive and profound changes to corporate social responsibility. . In terms of fulfilling the motives and means of social responsibility, Internet companies have undergone profound changes compared with traditional enterprises.

 

The Internet has grown to the present stage in China, and the properties of infrastructure have become more and more clear, and its applications have been pervasive. In particular, several major Internet giants, with their unfavorable traffic resources, continue to add new features and application scenarios on their respective platforms, covering almost every aspect of life, social, shopping, consulting, payment, and so on.

 

The report pointed out that "after the development of an independent commercial entity into a social and economic infrastructure, Internet companies have shifted from a single industry competition to ecological competition. From the endogenous demand of commercial interests, enterprises have safeguarded the public interest and stimulated society. The motivation of public welfare, this makes the company adopt a more developed attitude in daily management, taking into account the interests of many parties.

 

At the scene of the report, the case of “Tanteng War” was introduced, and the giants who are the infrastructures, in addition to the assessment of their own operational indicators, such as the user's convenience, economic operation rules, social management costs, etc., will be around The development strategy of the enterprise. If Internet companies do not incorporate these indicators into their future plans, they are likely to be replaced by other competitions, or they may be involved in government and social structures until they assume social mainstream value indicators on a broader scale.

 

Zheng Shuo, Director of Public Welfare Cooperation Development of Southern Weekend Charity Research Center

 

Social responsibility endogenous

 

The report believes that the new changes in the development of the Internet industry will bring about changes in the social responsibility of Internet companies. New formats such as Internet+, mobile payments, the Internet of Things, and big data will shape the new characteristics of corporate social responsibility.

 

In 2007, Alibaba released its first corporate social responsibility report, and has since declared that “corporate social responsibility is born in the business model”. For example, “Rural Taobao Strategy” has brought new ideas to rural poverty alleviation. “Gao De Map” Big data analysis has alleviated urban traffic congestion.

 

The development of the Internet industry is changing with each passing day, and various emerging business models are emerging one after another. After the survival of the fittest, a number of large-scale, intensive and specialized business models have been formed.

 

Also in 2008, Tencent released its first social responsibility report, Tencent Corporate Citizenship and Social Responsibility Report, launched the “Old Clothes” charity event, explored the new direction of Internet socialization, and independently developed the TAV anti-virus engine to promote the Chinese Internet. Safety.

 

 

In order to make these business models run smoothly for a long time, various market entities have gradually formed an effective management mechanism in practice, forming the endogenous principle of enterprises, making enterprises fulfill their social responsibilities more actively, and all market entities make full use of these endogenous rules. To carry out endogenous governance to achieve the goal of efficient and orderly operation of the Internet industry.

 

Since the new century, the Internet has become the biggest force for the lives of ordinary people and social forms. Innovations such as mobile payment, shared cars, shared bicycles, and Internet take-outs have an impact on people's lives all the time, and they have also changed the economic operation mode. Increased efficiency.

 

Government, society and enterprises multilaterally participate in social governance

 

The report pointed out that the involvement of the government and society will become the norm for the operation of Internet companies, and the corporate and social governance model will become a trend.

 

The rise of the sharing economy has made this trend even more apparent. Take a shared bicycle as an example. Compared with the past municipal public bicycles and private bicycles, the shared bicycles have no pile parking and stop-and-go mode, which is very convenient for personal travel, but it also comes with the drawbacks of littering and occupying pedestrian passages. Very tricky.

 

In July 2017, Chengdu released its first proposed management plan. Enterprises should set up standards for entry and management. When there are enterprises that do not meet the standards in terms of vehicle quality and parking management, the relevant departments have the right to clean up, punish and even withdraw them from the market according to laws and regulations.

 

Many factors have contributed to the social responsibility of Internet companies from unilateral governance to social governance. According to the transaction relationship, each economic entity of the Internet platform constitutes a network with the enterprise as the core, with users, merchants, platforms, governments, etc. as the radiation. The responsibility of the parties in the network is different, and the responsibility varies. Formed a circle of social responsibility network.

 

At the same time, Internet companies have begun to actively participate in social governance. The "Statistical Report on the Development of China's Internet Network" shows that in 2017, the onlineization of China's government services was significantly accelerated, and the usage rate of Internet users was significantly improved. The government service was developed intelligently and refinedly and sank to the county.

 

Big data, artificial intelligence technology and government service are continuously integrated, and services are constantly becoming intelligent, precise and scientific. The service content is continuously refined, from vehicle owner service, government affairs to medical treatment, transportation, recharge and other aspects. User life; county-level government affairs speeding up, county-level microblogs, public numbers, headlines, etc., including weather, industry and commerce, justice, public security and other fields, are developing rapidly.

 

The rapid changes in Internet technologies and models are making up for the shortcomings of the last mile of government information services. In recent years, grid management, which is advocated by grassroots social governance throughout the country, cannot be separated from the support of Internet companies.

The greater the ability, the greater the responsibility

 

The endless stream of model innovation and technological innovation has provided a new paradigm for fulfilling social responsibilities. In December 2012, Baidu's "Face Recognition Search" technology was launched. In November 2016, the technology began to be applied to lost people. Today's headlines and Alibaba have also launched "headline tracing" and "reunion system" in February and May 2016 respectively.

 

In addition to the Internet tracing project, Jingdong Public Welfare has made efforts to raise funds for materials. Since the launch of the Jingdong Material Fundraising Platform in March 2017, it has provided a platform for consumers with idle clothing, expired drugs, empty bottles and other materials. Since the logistics advantage, the materials have been transported to the public welfare organizations that provide donation services and environmental protection, through which they realize the redistribution of materials.

 

The "Internet + Public Welfare" model has greatly enhanced the enthusiasm of the general public to participate in public welfare. The penetration of the Internet for public welfare will continue to increase. Through the form of technology-enabled public welfare, Internet platforms, donors, public welfare organizations, enterprises and recipients will gradually form a complete public welfare ecology.

 

However, with the continuous introduction and application of new technologies, security concerns have become a shortcoming along with the fulfillment of social responsibilities by Internet companies. The widespread application of new technologies such as cloud computing, Internet of Things, and big data has brought new security risks. In particular, the risk of Internet data leakage has increased, and high-value sensitive data leakage has become a hot spot for Internet security threats.

 

On the one hand, the Internet business line is expanding, and the Internet platform is increasingly aware that the value of data information, the collection and analysis of receipts become a prescribed action; on the other hand, the inherent openness of the Internet makes large amounts of data exposed. A high-risk risk that exploits various technical vulnerabilities to capture, store, and track specific people and behavioral data. In addition to technical deficiencies, model innovation is accompanied by risks.

 

At the same time, with the rapid development of the Internet industry, Internet practitioners have become synonymous with high-tech. The outside world has an overall impression of high salary and high welfare for the Internet industry. However, behind high salaries, frequent staff turnover is also called industry characteristics, and a large part of the flow is forced to flow.

 

To a certain extent, some Internet companies have the phenomenon of avoiding labor contracts, over-signing non-competition restrictions, confusing labor relations with employees, using rules and regulations to arbitrarily terminate labor relations, and frequently reorganizing companies to make labor contracts unfulfillable. The existence of these phenomena is undoubtedly a violation of the legitimate rights and interests of workers. The invisible benefits of Internet companies and employees in the Internet-derived industries have been eroded. Internet companies should also establish and improve collective bargaining mechanisms to urge enterprises to strictly protect employees' rights and interests.

 

With the development of the Internet to the present stage, the trend of oligarchy and platformization has become more apparent, and the Internet has gradually become the infrastructure of the national economy. Similar to traditional traditional industries such as postal and telecommunications, which have strong basic public services, the Internet industry also needs to undertake more public service functions. This is the source of Internet corporate social responsibility.

 

At the same time, the impact of the Internet is profound. Its value sharing, deep empowerment, and win-win cooperation and other values ​​make them pay more attention to cooperation, sharing and dealing with the relationship between business management and social responsibility. Supply, create a sustainable social responsibility value ecosystem.